In the present times if we take stock, we can find an intense penetration and impact of Social Media in our lives. Let it be the issue of the mystery blogger notoriously leaking inside information of the Kolkata Knight Riders team at the recently concluded IPL, the wide coverage received by Hollywood actor Ashton Kutcher for beating CNN to acquire 1 million followers on the popular micro-blogging site – Twitter or the current trend among Bollywood actors such as Amitabh Bachchan and Aamir Khan, to start their blogs in order to constantly communicate with their fans, Social Media has arrived with a bang and can’t be considered as just a passé.
If we trace the history of Social Media, we would find that there was a sudden spurt of growth in this space in the recent times with steady arrival of various tools and platforms in this space that has made our world a little more ‘smaller’. Social media has now reached the next level wherein individuals as well as companies need to not just deploy it but also need to integrate and assimilate the various tools and platforms offered by this medium, to achieve their target of reaching out and communicating with their customers.
In this regard, we were approached to promote RJ Anjaan in the online space in order to assist him to get through to the next round of an international contest called “The Best Job in the World” conducted by the Australian tourism department. Millions from around the world had applied for it; Anjaan was one among the 50 candidates and the 2nd Indian to have been short-listed. The mandate from the client was to pave the way for Anjaan to help him reach the next round in a span of 2 weeks. Our objective was to get as many people in India aware of this contest and Anjaan, in order to garner votes for him that would allow him to reach the next level.
In the first phase we utilized the varied communities and forums of the social networking sites such as Orkut, Facebook, Hi5, LinkedIn etc. The interactive communities, forums and polls were able to reach the target audience such as his school, college and hometown (Bangalore) people, his colleagues and the general Indian population as well. Simultaneously scraps, walls and messages were also sent to a multitude of people asking them to vote for him.
The second phase was initiated with an E-mail campaign to the e-mail ids in our database. It was supplemented with a campaign in Twitter wherein the link for voting was tweeted and re-tweeted. A press release was drafted exclusively for the online media to be published in various sites and Anjaan was exclusively featured in http://www.sify.com/ in an interview. This increased the search engine ranking for Anjaan, thus augmenting the search engine optimization for the website with the voting link. A few blogs also carried the news about this contest, requesting readers to cast their votes at the link for voting.
In the third and final phase, our aim was to maintain the steady flow of votes by continuing our overall efforts with all the tools and platforms utilized by us, till the end of this project. Our efforts bore fruits by the end of 2 weeks when the number of votes cast for Anjaan increased to double the amount compared to when we had initiated the campaign. Hence, via the Social Media, we were able to reach out to a massive number of people for this campaign, to help Anjaan tide over to next phase.
If we trace the history of Social Media, we would find that there was a sudden spurt of growth in this space in the recent times with steady arrival of various tools and platforms in this space that has made our world a little more ‘smaller’. Social media has now reached the next level wherein individuals as well as companies need to not just deploy it but also need to integrate and assimilate the various tools and platforms offered by this medium, to achieve their target of reaching out and communicating with their customers.
In this regard, we were approached to promote RJ Anjaan in the online space in order to assist him to get through to the next round of an international contest called “The Best Job in the World” conducted by the Australian tourism department. Millions from around the world had applied for it; Anjaan was one among the 50 candidates and the 2nd Indian to have been short-listed. The mandate from the client was to pave the way for Anjaan to help him reach the next round in a span of 2 weeks. Our objective was to get as many people in India aware of this contest and Anjaan, in order to garner votes for him that would allow him to reach the next level.
In the first phase we utilized the varied communities and forums of the social networking sites such as Orkut, Facebook, Hi5, LinkedIn etc. The interactive communities, forums and polls were able to reach the target audience such as his school, college and hometown (Bangalore) people, his colleagues and the general Indian population as well. Simultaneously scraps, walls and messages were also sent to a multitude of people asking them to vote for him.
The second phase was initiated with an E-mail campaign to the e-mail ids in our database. It was supplemented with a campaign in Twitter wherein the link for voting was tweeted and re-tweeted. A press release was drafted exclusively for the online media to be published in various sites and Anjaan was exclusively featured in http://www.sify.com/ in an interview. This increased the search engine ranking for Anjaan, thus augmenting the search engine optimization for the website with the voting link. A few blogs also carried the news about this contest, requesting readers to cast their votes at the link for voting.
In the third and final phase, our aim was to maintain the steady flow of votes by continuing our overall efforts with all the tools and platforms utilized by us, till the end of this project. Our efforts bore fruits by the end of 2 weeks when the number of votes cast for Anjaan increased to double the amount compared to when we had initiated the campaign. Hence, via the Social Media, we were able to reach out to a massive number of people for this campaign, to help Anjaan tide over to next phase.
